Susan Krashinsky

Attention brands: consumers do not want to be your friends.

Social media have introduced an age of unprecedented communication – back and forth is now possible between major corporations and their consumers like never before. But in many cases, this communication is being misused by brands who think regular people are as interested in them as they are.

http://www.theglobeandmail.com/report-on-business/industry-news/marketing/note-to-marketers-learn-when-to-back-off/article18701729/